E-Commerce Website UX & Hosting Optimization


MadPax needed a faster server and refinements throughout its WooCommerce website to prepare for the new school year. While working for Skyhook Interactive, founder Dennis Dinsmore made UX updates on the existing site before migrating it to a WordPress-managed hosting environment. This increased load time and search engine optimization, so MadPax could up its game and sales goals for the upcoming semester.


MadPax, a 3D-inspired backpack and accessory company.


Developed by the founder as a web developer at Skyhook Interactive, for Anderson Advertising.

Launched: September 2017
UX Design Updates: Shawn Hardy, Skyhook Interactive

visit project